1. GENERAL PUBLIC: Find out that a game called "Tales of the Shire" exists.
2. GAMERS: Test drive the "cozy" game, branded as horrible by most gamers. Will never buy it.
3. DEV: Game is delayed, people fired, and roles changed in an attempt to save it.
4. "GAMERS": The Verge issues a hit job, blows the game up because comrades at the studio are fired.
5. "GAMERS": Activist audience attacks it post-release.
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The problem with this game is it went after a niche audience that, in the end, will always destroy rather than create.